If you have ever worked in a busi­ness that has to man­age their web­site ana­lyt­ics then you know that there’s usu­al­ly a select group of peo­ple with­in your orga­ni­za­tion that are privy to advanced reports. These reports are rarely found on reg­u­lar dash­boards and if they are, it’s usu­al­ly buried under a ton of oth­er infor­ma­tion.

When it comes to ana­lyz­ing data and under­stand­ing your web­site vis­i­tors, Google Ana­lyt­ics is the tool you prob­a­bly already have in your tool­box. It’s flex­i­ble, robust, and free!